Jan 12, 2015

Hey GEICO! We Got It 15 Minutes Ago

Oh Dear God! If I see another freaking GEICO ad, I will do something to my TV screen I'll almost certainly regret. I say 'almost' because its not immediately clear to me what I'm losing if I hurl a brick at the screen. Will I be losing the dancing lizard? the hokey banjo players? EVERY commercial break has a GEICO ad in it, on every network, from sun up to sundown and beyond. My TV set has been turned into a GEICO ad kiosk.

About 3 years ago, I'd have been asking the Board of Directors:

"Um.... what the hell? 6.5% of my premiums goes to pay for all the advertising? 1.8 BILLION dollars a year?"

Deep-pocketed Berkshire Hathaway CEO Warren Buffet is apparently behind the incessant advertising onslaught. I'm mystified that any company could waste so much of its shareholders money bludgeoning the public's heads with their all-too-simple mantra. It bears no repeating.

The point of this post? There IS a point of diminishing returns, Mr. Buffett. You see, I am so OVER all the ads, that even if they did have the lowest rates, (and they don't)  I wouldn't be a customer of theirs, just because of their obnoxious hijacking of the airwaves. What day is it? Jump Day.. Time to jump to a different insurance company, people.